Friday, August 28, 2015

THE HISTORY OF SOOCOO

SOOCOO is a sport brand of Shenzhen Anytek Information Technology Ltd. Anytek began researching audio and video processing technology and producing home security products but what they made name themselves for was the black box for cars. In 2009 Anytek’s mother company Hong Kong Wonderful Industrial Development Ltd decided to set up a new factory to research and produce car black boxes, making it the first Chinese car black box manufacturer. In four years the Anytek black box became the market leader. After dominating the domestic market, they expanded to sell their products to Russia, Korea, Japan, Taiwan, Poland and Ukraine. In 2010 Anytek cooperated with Shanghai Transportation Bureau and ePICC to become the vendor of Shanghai Taxi operation management products. In 2011 Anytek started to sell in Walmart, Sam’s Club Stores and METRO in the USA while making their presence felt in online market places Amazon, Sunning, 360buy and T-mall. Currently they sell their products under different brands: Anytek car black boxes, SOOCOO action cameras, SAFEFIRST home security systems and FIRSTSONIC digital fashion products.

Why SOOCOO Sports Action Camera is born?
How sorry we feel when we have to miss so many nice views!
Those unique and wonderful vies we encounter when we surf, dive,jump or climb which we are dying to share with our family and friends.
How frustrating it is that we cannot capture and share them at home or on the net because there is no right camcorder or camera that allows us to do it! In those tough situations, with both hands occupied or under the deep water,
we couldn’t help but save those precious views in our volatile memory.
But necessity is the mother of invention.
A unique device, so called action-cam or wearable-cam was born to meet such demands,allowing us to record what we see, wherever we are, whatever we do.
It is why SOOCOO Sports Action Camera was born


SOOCOO Brand's Concept
SOOCOO always adhere to the “faith, value, and win-win” values,enterprises always adhere to the entrepreneurial spirit of “diligence, innovation,development”,the company always adhere to the “professional,scientific and technological innovation,standardization and sustainable development” business philosophy.
Ourdoor Sports Lovers
Since its inception the brand, SOOCOO adheres to provide the best quality products, the most competitive price for the vast number of outdoor sports enthusiasts and the most perfect after-sales service.

The Beautity Of The Times
Keep the technical innovation, the application of the new technology to improve product quality and customer perfect experience. The welcome by outdoor sports enthusiasts, and keep up with the times of beauty and fashion oriented, providing the perfect interpretation of sports and leisure you.

The Leading Brand
Strive to the leading edge technology, innovative technology products, high-quality products and services to meet customer demand, and common development with all partners, and build the industry’s most powerful first-class fashion digital electronic technology enterprise.

Comfortable Feel
We strive to make the most natural and comfortable feeling to every outdoor enthusiast. And guide participants experience a powerful and unconstrained style like outdoor LOHAS life, filtering life sorrow, in love nourishment, complete oneself to enrich and the pursuit of happiness.
Why change Brand LOGO into this?
SOOCOO ACTION CAMERA
SOOCOO OLD LOGO
SOOCOO ACTION CAMERA
SOOCOO NEW LOGO
1.Logo is SOOCOO's English "SOOCOO",It has been carefully designed so that now the entire logo is simple, stylish, international, dynamic, easy to identify and remember.
2. One of the signs of "O" is perfect combination to the icon logger button , making the entire logo has a meaning, content and spirit of our brand culture, but also associated with our brand products that meet nature of our industry.
3.The triangle inside the "Play"button has profound meaning, it represents that our brand leads the direction, the industry's leading, steady and rapid development.
4.Large gray and a small part orange,bring out the "Play" button directly, so that we had the visual center of gravity, strong color contrast and the brand logo attracted our eye easily, easy to brand promotion and consumer groups with our associate and sympathy!
Why our domain is “soocoo.cc”but not soocoo.com?
CC is the the acronym of English words"Commercial Company". ".cc" is the new global international top-level domain,As well as SOOCOO is a new brand. wish our band of "SOOCOO" grow together with the domain".CC " ,to become an international top Sports Action Camera products,be loved by more and more people from all over the world.
If you want to know more about SOOCOO,please go and visit our offical site"http://www.soocoo.cc/",any questions,please email sales@soocoo.cc,looking forward to your message!

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